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LG Electronics Unveils New Outdoor Display, Offering Total Solution For Public Spaces

Digital signage from LG Electronics is moving to the great outdoors thanks to its high-brightness "Shine Out" display technology highlighted at InfoComm 2012 (booth C7926) here this week. LG Electronics USA is introducing a new outdoor display designed specifically for public spaces outdoors or with high ambient light, such as shopping malls, window displays, lobbies, outdoor transportation centers and quick service restaurant drive-through kiosks.

"With advances in display technology, outdoor displays represent the newest approach to bringing digital signage to under-utilized spaces," said Dan Smith, Digital Signage Director, LG Electronics USA. "Whether they are first time digital signage users or advanced professionals, any business owner operating in a public or outdoor space can now employ captivating and effective digital signage to better reach customers and to help meet their business goals."

The new 47-inch class (47.0 inches measured diagonally) 47WX50MF Outdoor Display features technologies that make it a well-suited solution for delivering messages in outdoor spaces. LG’s In Plane Switching (IPS) panel technology helps ensure accurate color saturation and contrast at wide-angle viewing (both horizontal and vertical), resulting in a display with great picture quality that can be installed at virtually any angle or height. LG’s unique display technology also provides a temperature tolerance of up to 230 degrees Fahrenheit (110 degrees Celsius), which helps alleviate a common problem of screens overheating, affecting picture quality.

To maximize its effectiveness in displaying content in harsh lighting conditions, the 47WX50MF features LG’s Shine Out™ technology, which is designed to deflect ambient light, helping to avoid color wash out or lackluster images. Shine Out and the display’s brightness level of 2,000 nits, combine to produce content that looks great even in environments with abundant natural light. Building on this feature, the LCD display employs full LED backlighting technology, helping it produce exceptional Full HD 1080p picture quality and ensuring content is relayed crisply. The display’s open frame allows for customization and easy installation.

Rounding out this signage solution is the 47WX50MF’s built-in media player for content distribution. Through the use of LG’s proprietary web-based management platform, SuperSign Elite-w Lite, the displays allows users to create and run dynamic content using pre-loaded templates and offers quick navigation through menus to control networked displays and simultaneously run media files, such as video, images, audio and flash.

Designed with green in mind, the 47WX50MF also is ENERGY STAR® 5.1 qualified.

SOURCE LG Electronics USA, Inc.

 [June 18, 2012]


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