LG Electronics Canada unveiled the Scarlet TV LCD series representing the most sophisticated and technologically advanced televisions LG has ever delivered to the Canadian market. The new LCD TVs are equipped with advanced features such as Intelligent Sensor, which uniquely adjusts the brightness and the colour characteristics of the display based on the content playing to provide the best viewing experience. This innovative feature has the added benefit of reducing power consumption by up to 50 per cent.

To learn more, LG Electronics Canada together with Ipsos Reid Canada conducted a survey about TVs and the aspects important to consumers. The survey found that women place as much emphasis on picture quality as men. However, the survey also found that one in three men feel their TVs are a direct declaration of “who they are.” Clearly the purchase of a TV is a personal one, which is why LG offers Canadians a choice of TVs that blend high quality technologies with sophisticated design.

At an event in Toronto, LG Electronics Canada officially revealed the Scarlet or LG60/LGX series. Natassia Malthe, the actress who portrayed “Scarlet” in the global ad campaign, lent star power and Hollywood glamour to the launch. The global ad campaign appeared to be for a new television series about a mysterious woman named Scarlet. However, at the supposed launch event for the TV show in Hollywood on April 28th the show was revealed to be a hoax and actually a campaign for LG’s latest series of TVs. Natassia, a Canadian actress and a Royal Winnipeg Ballet alum, has spent this year promoting Scarlet at events such as the Academy Awards, Elle Style Awards, the BAFTAs, the Brit Awards as well as A-list fashion shows and film premieres.

The LG60 will be available in sizes ranging from 32 to 52 inches. At just 1.8-inches thin, the Ultra Slim LGX model will be available in 42-inches. All of the new TVs feature versatile design and technological innovations, including, unique red-colour accents, advanced TruMotion 120Hz technology eliminating motion blur and an invisible speaker system tuned by renowned audio expert, Mr. Mark Levinson.

This unique speaker system incorporates sound actuators around the perimeter of the entire bezel, offering consumers not only a sleek design, but also a wider “sweet spot” by creating a virtual “wall” of sound. Also, for greater connectivity, the LG Scarlet TV offers HDMI v1.3 with deep colour, USB 2.0, component, D-sub and SCART.

The LG Scarlet TV series will be available this summer through leading retailers in Canada. For more information on the LG Scarlet TV LCD series, please visit www.LG.ca.

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